Five years ago, Silverlight Digital launched a vision with a simple webinar — their “State of Digital” report — aiming to help industry peers grasp current trends and emerging best practices. Today, their Pulse event has evolved into a must-attend conference, drawing a full room at Google’s New York offices.

In close partnership with Google as a Premier Partner, I produced a sharply curated agenda filled with insights, strategies, and case studies tailored to healthcare and pharma marketers.

The conference began with welcome remarks from Silverlight CEO Lori Goldberg and Google’s Group Lead, Matan Ariel. To foster community, attendees were invited to share their therapeutic area expertise and collectively map a visual narrative around the patient journey—helping to ground conversations in purpose and context.

One highlight session—“Is There a Doctor in the House?”—featured a moderated panel of physicians who discussed how they interact with technology in their daily work and the implications for digital marketers. Panelists included experts in dermatology, breast surgery, obstetrics & gynecology, and podiatry.

I produced the Google Pulse Healthcare event series in New York. I designed the event’s visual identity—including presentations, signage, and promotional materials—and developed content that showcased our leadership in digital health media and data-driven marketing. The event strengthened Silverlight Digital’s reputation as an innovative agency within the healthcare advertising industry.